Best Kept Branding Secrets are seriously damaging lives (and my commitment to Raising the Standards)
Hello Branding Professional!
After working in the business world for more than 20 years, I can honestly tell you what I have seen. I see Branding Professionals who are brilliant at what they do, but totally clueless when it comes to marketing. This keeps them being the BEST Kept Secret in their industry. This hurts the industry, the industries reputation and more importantly, the People. People are suffering at the hands of mediocrity. Unfortunately, people think mediocrity is the standard and they accept it. Why? Because, they don't know there is something better. Why? Because, Best Kept Branding Secrets are hiding. And, let me tell you, they are very well hidden. It is time to change this.
Every day I see the struggle, the heartache, the pain on both sides. There are things that I am seeing that I don’t like, there is an attitude, behaviour and conduct in the Branding Coaching world that HAS to be changed and WE are the one’s to change it. Right? So I am going to say it as it is.
The Branding Industry is very much needed. I give my life to it every day because I believe the Best Kept Branding Secrets are the one’s who can provide a powerful solution to the growing problems that the world faces - stress, anxiety, a need for more money, improved relationships, more balanced lifestyles … and the list goes on. It is the purpose of every Branding Coach to make a profound difference in the lives of many, but sadly they are not.
It is time to raise Branding standards. Let's bring the Best Kept Secrets out of hiding and get them well known.
For every single Best Kept Branding Coach who is ready and willing to stand up, there are 10,000 people who are waiting for you to show up and lead the way to Prosperity. Every single day there are men, women and children all over the world who shed private and silent tears, just aching for someone to truly listen, to show up for them, for someone to take away their pain, Stand there and say “Here I am!” “I can help you!” “Let's get you living in Branding ” “Let's Activate and switch on the Branding in your life today!”
So what is going wrong?
The rise of “ Mediocrity in Branding Industry”
I see Branding Specialists who are absolutely brilliant at what they do, Kept well hidden because they do not know how to communicate they are the solution. They have no idea how to make themselves stand out, head and shoulders above all the rest.
It is exactly like MacDonalds, they do not have the best burgers in the world, but they do have the best marketing. The Best Kept Burgers are still a secret and well hidden because someone else is better at the marketing.
Branding Specialists think, if they say “ I help you with your Business Branding .. then the other person will instantly know they are the solution. Wrong! It does not work that way. There is a way of communicating what you do so the people understand you are the solution, you can take away their pain, you can help them.
You need to be in front of your target audience all the time. Even when they are not looking for you. Especially when they are not looking for you. Remind them where to find you. Remind them why you are the clear and obvious choice. You need to show them what you are about. Educate them as to why you are the expert above everyone else.
“Marketing is the ability to communicate that you are the solution to their problem.” ~ Stacey Huish
What I am seeing:
An alarming increase in people becoming Business Branding Specialists in only a few short weeks and thinking they are now an expert. This is the beginning of their education, not the end. This qualification is the gateway to Impacting lives on a daily basis. Education and experience is what sets the Best Kept Secrets apart from the Mediocrity. There is a significant difference in the quality of a Branding Specialist who has just finished their training in comparison to a Branding Specialist who continuously crafts their skill. The Best Kept Secrets in the Branding Industry are those who continuously increase their qualifications, expanding on what they already know and have 1000+ hours of branding under their belt. These Branding Specialists can bring about a deeper more sustained level of transformation.
I talk to many Branding Specialists who are totally disillusioned with seeing other Branding Specialists giving out mediocre advice and saying there is your solution.
They are disheartened with the information being given out and people thinking this is the industry standard. This is not the industry standard. This is lazy people who are getting away with lazy results.
We are all aware that there is no such thing as an overnight success. The only way to raise the industry standards, is to bring the best kept secrets out of hiding. To get the best kept secrets in front of their target audience, the ones who are looking for them. The People who need them. To show the world they are the solution and they really can solve your problems. They only way to reach the goals and dreams that you have is to become persistent and consistent in the daily actions that you need to take in order to grow your audience and platform which ultimately positions you as the authority. There is no shortcut to success.
I have built 6 businesses from start up to profit. Every day, I took consistent action and sort out opportunities to teach in online courses, get published in other people's books, speak at world summits and make sure jam packed informative interviews, articles and blogs were published in industry relevant journals. This is everything I did to build an expert profile. I show you the methods that work time and time again.
Here’s the deal…
I am committed to raising the industry standards by bringing the best kept secrets out of hiding and into the public eye. I will use every method I have used personally to build my own businesses,
If the Best Kept Branding Secrets will do everything I tell them to do, then you will not be a best kept secret any more! You will be out there changing lives. Impacting the industry and telling people this is what you can expect from a Branding Professional. You will have raised the standards of the Branding Industry and made a difference to the many who are looking for you.
For most people, they do not have the time to do all of these activities on top of seeing their customers. They do not have the time or the interest to do the marketing.
A dream come true: The people who are a part of this program are flawed when I tell them “You can either do everything I am telling you to do by yourself or you can stay focused on what you are brilliant at and let me worry about the marketing.
I've had people tell me: “ This is the BEST PART: This is not just the best part, this is the most important part. I can be myself, concentrate on doing what I do best and leave the marketing up to you! Let you be the channel of communication, getting my message out there.”
Yep! Not just once. Consistent action being taken on a regular basis for years to come.
Not one of these things happen without daily persistent and consistent action on the right things at the right time.
If you want the profile without willing to take daily action on what is required to get there, you will never achieve the level of success that you are looking for both financially or in terms of number of lives impacted.
A lack of commitment to mentors
Being a business owner, on top of being a Branding Professional, it is essential to invest in mentors. Mentors ensure we have the right steps in place and the right coaching through those steps in order to get the successes we are looking for.
Every day I have at least 10 business owners reaching out to me. Each one asks me to do for them what I have done for others. Get the Best Kept Secrets Well Known. Out of 10 Business Owners, every single day, on average one person will be invited to join our programme. I am only working with those who are genuinely Best Kept Secrets. The ones who are completely brilliant at what they do, they know everything there is to know about being a Branding Professional, really care about people, dedicated to helping those who need the help, yet lack the marketing skills and knowledge to get themselves out there into the world.
Now there is absolutely only one position available in each area. This means once a Best Kept Secret Branding Professional has been found that area will be closed off to all other Branding Specialists. The only thing I care about is the pursuit of changing lives.
You will either take action or you will find an excuse." ~ Stacey Huish
We justify our inactivity by telling ourselves we needed an afternoon nap, self care is important, we listen to others who tell us to find a better work life balance, we follow the advice from the article we read about working long hours is bad for our health, we convince ourselves we have to wait for a sign for the universe to continue, we believe we need to stop and rest today because we are not “in flow”. Whilst there is a truth and a reality to each of these things we often find ourselves using everything as an excuse and before we know it another four weeks have passed. We are still the Best Kept Secret in the Branding Industry and no lives have been changed.
I am guilty of this too.
I have allowed hundreds of thousands of people all over the world to spend needless hours, days and weeks in their hurt and their pain because I haven’t gone all out to find them.
I have let these people down. I have let the Branding industry down…
And now it is time to change.
Why am I writing this to you?… To provoke you… to inspire you… to hold you accountable, but most importantly to support you and to see how we can fix this problem together to become a powerful driving force for change in our world.
If this message has hit a nerve, if this message has awakened you to your confusion, if it has angered you or agreed with you then please send me a private message and let’s help one another.
As Branding Professionals you have been giving the heart, passion, tools and techniques to change lives in the most powerful way.
Do not let anything hinder you, stop you or slow you down… many, many lives depend on it, including your own.
You will either find a way or make an excuse.
Committed to Raising the Branding Industry Standards
If you are a BEST KEPT Branding Secret and you want
To work with me to raise the Branding Industry Standards